Founded with a passion for wellness

Reset's mission is to provide a superior contrast therapy experience that promotes health and relaxation. Our goal, once we have established our startup, is to offer workshops and day retreats. These will include discussions on the science behind our methods, talking circles, yoga, and hyperventilative breathing exercises, followed by contrast therapy—a method I have been practicing and perfecting for six years. Our approach not only has physical and mental benefits but can also lead to profound emotional releases, fostering a deep sense of spiritual renewal. This method is about pushing yourself out of your comfort zone to achieve lasting wellness and resilience.

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Why 'Reset'?

We chose the name 'Reset' to embody the spiritual essence of renewal and rejuvenation. Just as our bodies need a reset to restore balance and vitality, our sauna and cold plunge therapy offers a profound opportunity to reset your mind, body, and spirit.

This symbol is known as the Ægishjálmur (pronounced roughly EYE-gis-hyowl-moor), often called the Helm of Awe or Helm of Terror.

It's a powerful symbol from Norse mythology and Icelandic magical tradition. The Ægishjálmur was believed to provide protection, instill fear in enemies, and grant invincibility in battle. Warriors would sometimes paint or carve it onto their forehead, armor, or weapons to invoke its power.

The design is based on eight tridents or arms radiating from a central point, symbolizing protection from all directions.

Meet the Team

Reset team members standing next to mobile sauna

Owner's Testimony

I discovered the Wim Hof Method six years ago. Throughout my life, I had struggled with mental health issues and addictions, much like many others. I was on a quest to find peace of mind and emotional stability, trying various practices such as meditation, yoga, exercise, self-love, and maintaining a healthy diet. While these practices taught me a lot about myself and provided a solid foundation for a healthy lifestyle and well-being, I often found myself jumping from one method to another.

A friend had been encouraging me to try cold water immersion and forced breathing for a long time, but I was adamant that there was no way I was getting out of bed and into freezing water. However, I had the opportunity to attend a workshop at a beautiful natural well called St. Anthony's Well, where the water is pushed out from deep underground and is always at 10°C. I did the breathing exercises and cold exposure for the first time, and it was profoundly transformative. I knew I had found my path after years of searching.

I have practiced almost every day for six years. Three years ago, I experienced contrast therapy for the first time at a spa retreat and discovered the incredible benefits of combining both methods. This has always been challenging, which inspired my dream to start this business. This method has helped me through some of the hardest times and made good days amazing. It has made me calmer, more energetic, and less stressed. I even took a cold shower and did the breathing exercises two days after a major operation.

I swear by the holistic benefits of this method and can't live without it anymore. This passion has inspired me to bring this amazing biohack to more people so they can enjoy the profound effects and improve their health span (the period of life spent in good health). This method not only offers physical and mental benefits but also facilitates deep emotional healing, helping individuals release long-held emotional burdens and achieve a sense of inner peace and renewal.